Phone words and their superiority over traditional numbers

AMP is one Australia’s largest superannuation companies, and has been around for over 160 years.

Although they are seen as a huge influence in Australian financial security and planning for millions of citizens, their contact page on their site is simply not enough to achieve conversions and goals as much as they could potentially.

New customer enquiries go directly to 1300 158 587 which simply isn’t memorable enough for a potential customer to follow through with. 1300 4 super would be far more effective, and invaluable to a marketing campaign for AMP.